But it is in fact just the Happy Fries MVP epic. The issue was this: We were thinking of the epic as the Happy Little Box epic. Product manager Matt Starr said, “Hold on! Why would we close the epic before we have created our new product? Wouldn’t that be like saying our $1 billion product was a Happy Little Box, but all we did was sell some french fries?” And so we chased this analogy the rest of the way. It was at this moment during my training class that the Epic Burger analogy was born. To do that in a limited market will cost only $300,000.įigure 3. So you decide to create Happy Fries only as your MVP. You’d like to begin work on the Happy Little Box, but according to the SAFe Lean Startup model, you should think of a lower-risk MVP first. You now have a brand-new product idea, code-named the “Happy Little Box.” You estimate that you’ll need $10 million in funding to create your new solution. Compared to the rest, you select this as the winning value stream solution in which to invest. After comparing the various ideas, you determine that since no kids ever go to Epic Burger, having a kid’s menu would open a $2 billion market. Your ideas include creating a kid’s menu, a senior’s menu, a coffee line to attract higher-income trendy guests, and an inexpensive $1 menu to attract college students. That would be a big-time investment for no actual product. And if it would take more than a quarter, you would have created an Epic. If you thought it would take more than a sprint, you would have created a feature instead. You create an exploration enabler story on your board to explore ideas, charging your time to the Horizon 3: Evaluating bucket of the Menus Value Stream. Your team believes it can determine a solution in a single sprint. Today the Epic Burger menu doesn’t target specific markets it’s just a general menu of burgers, fries, chicken, fish, and milkshakes and other beverages. Figure 1: The SAFe investment horizon model illustrating solution investments by horizon.
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